热搜词:

欧美也爆了!泡泡玛特Q1收入同比大增1.7倍,美洲市场收入同比暴增9倍

娉℃场鐜涚壒杩欏�娼�帺宸ㄥご姝e�浜庡墠鎵€鏈�湁鐨勯珮閫熷�闀挎湡銆傛渶鏂拌储鎶ユ樉绀猴紝娉℃场鐜涚壒Q1鏁翠綋鏀跺叆鍚屾瘮澶у�1.7鍊嶏紝杩滆秴琛屼笟棰勬湡锛屽�闀挎�浼愯緝2024骞存槑鏄惧姞閫熴€傛�缇庡競鍦哄憟鐜扮垎鍙戝紡澧為暱锛屽叾涓�編娲插競鍦烘敹鍏ュ悓姣旀毚澧�9鍊嶃€�

鍛ㄤ簩鍌嶆櫄锛屾场娉$帥鐗瑰叕甯�2025骞寸�涓€瀛e害缁忚惀鐘跺喌鎶ュ憡銆傛牳蹇冭�鐐瑰�涓嬶細

鏁翠綋琛ㄧ幇锛�2025骞寸�涓€瀛e害鎬绘敹鍏ュ悓姣斿ぇ骞呭�闀�165�70%锛屽叾涓�腑鍥藉競鍦哄�闀�95�00%锛屾捣澶栧競鍦哄�閫熻揪鍒版儕浜虹殑475�80%銆�

涓�浗甯傚満娓犻亾鍒嗘瀽锛氱嚎涓嬫笭閬撳悓姣斿�闀�85�0%锛岀嚎涓婃笭閬撹〃鐜版洿浣筹紝澧為暱140�45%銆�

娴峰�甯傚満鐖嗗彂寮忓�闀匡細缇庢床甯傚満鍚屾瘮鏆村�895�00%锛屾�娲插競鍦哄�闀�600�05%锛屼簹澶�湴鍖�(涓嶅惈涓�浗)澧為暱345�50%銆�

鍛ㄤ簩锛屾场娉$帥鐗规腐鑲″ぇ娑ㄨ繎7%锛岃繃鍘讳竴骞存潵鐨勬定骞呰揪鍒�425.8%銆傞殢鐫€IP琛嶇敓鍝佸競鍦虹殑鐖嗗彂寮忓�闀匡紝鑺辨棗璁や负锛屾场娉$帥鐗规搮闀縄P瀛靛寲鍜屽彉鐜帮紝骞剁Н鏋佹嫇灞曞叏鐞冨競鍦猴紝鏈夋湜鎸佺画淇濇寔寮哄姴鐨勫�闀垮娍澶淬€�

澧為暱寮曟搸鍏ㄩ潰鐐圭伀锛屾�缇庡競鍦虹垎鍙戝紡澧為暱

Q1璐㈡姤鐨勬渶澶т寒鐐规槸锛屾�缇庝笟鍔$垎鍙戝紡澧為暱锛屾爣蹇楃潃娉℃场鐜涚壒姝e湪浠庝腑鍥芥湰鍦熷搧鐗岃繀閫熻浆鍨嬩负鐪熸�鐨勫叏鐞冩€ф疆鐜╀紒涓氥€�

鍏朵腑缇庢床甯傚満澧為暱灏や负鎯婁汉锛岃揪鍒�895�00%锛屾�娲插競鍦虹揣闅忓叾鍚庯紝澧為暱600�05%锛屼簹澶�湴鍖轰篃淇濇寔浜�345�50%鐨勫己鍔插�閫熴€�

杩欑�鍏ㄧ悆鍖栨墿寮犲苟闈炰互鐗虹壊鍥藉唴甯傚満涓轰唬浠枫€�

鏁版嵁鏄剧ず锛屾场娉$帥鐗瑰湪涓�浗甯傚満浠嶄繚鎸佷簡95�00%鐨勫仴搴峰�闀裤€傚€煎緱娉ㄦ剰鐨勬槸锛屽叕鍙哥殑绾夸笂娓犻亾琛ㄧ幇绐佸嚭锛屽悓姣斿�闀�140�45%锛岃繙楂樹簬绾夸笅娓犻亾鐨�85�0%锛岃〃鏄庡叾鏁板瓧鍖栬浆鍨嬬瓥鐣ュ崜鏈夋垚鏁堛€�

楂樺�闀跨殑娉℃场鐜涚壒锛欼P鍏ㄧ悆鍖栨垬鐣ワ紝娆х編浣滀负鈥滀环鍊奸珮鍦扳€�

鐒惰€岋紝濡傛�楂橀€熺殑澧為暱鏄�惁鍙�寔缁�紵鐗瑰埆鏄�編娲插競鍦鸿繎900%鐨勫�闀跨巼銆傝姳鏃楀�娉℃场鐜涚壒鐨勬湭鏉ュ彂灞曞厖婊′俊蹇冿紝 涓婃湀缁欎簣鍏垛€滀拱鍏モ€濊瘎绾с€�

娉℃场鐜涚壒鏄�腑鍥芥渶澶х殑娼�祦鐜╁叿鍏�徃锛屼篃鏄�姳鏃楁姤鍛婁腑鎺ㄨ崘鐨勯�閫夋爣鐨勩€�

鑺辨棗鎸囧嚭锛屾场娉$帥鐗圭殑鎴愬姛鍦ㄤ簬鍏跺己澶х殑IP瀛靛寲鑳藉姏銆傚叕鍙告嫢鏈夎秴杩�90涓�嚜鏈夋垨鐙��IP锛屽�MOLLY銆丼KULLPANDA銆丏IMOO绛夛紝杩欎簺IP涓嶄粎娣卞彈娑堣垂鑰呭枩鐖憋紝杩樺叿鏈夋瀬楂樼殑鍟嗕笟浠峰€笺€傞€氳繃涓庡叏鐞冪煡鍚岻P鍚堜綔锛屾场娉$帥鐗硅繘涓€姝ユ嫇灞曚簡鍏跺競鍦哄奖鍝嶅姏銆�

鍏ㄧ悆鎵╁紶鎴樼暐寰楀綋鏄�场娉$帥鐗归珮澧為暱鐨勪富瑕侀┍鍔ㄥ姏銆備粠2018骞村嚭娴峰埌濡備粖锛屾场娉$帥鐗圭殑涓氬姟鐗堝浘宸查亶甯冭繎鐧句釜鍥藉�鍙婂湴鍖恒€備粖骞�4鏈堜唤锛屾场娉$帥鐗瑰惎鍔ㄤ簲骞存潵鏈€澶ц�妯$殑缁勭粐鏋舵瀯璋冩暣锛屽湪澶т腑鍗庡尯銆佺編娲插尯銆佷簹澶�尯銆佹�娲插尯璁剧疆鍖哄煙鎬婚儴锛屾爣蹇楃潃娉℃场鐜涚壒鍏ㄧ悆鍖栨垬鐣ョ殑褰诲簳杞�彉銆�

鍒嗘瀽璁や负锛屽湪鍥涘ぇ鍖哄煙鎬婚儴鐨勬灦鏋勪笅锛屾场娉$帥鐗瑰皢鏍规嵁鍚勫尯鍩熺殑鐗圭偣鍒跺畾宸�紓鍖栫殑鍙戝睍绛栫暐锛氫笢鍗椾簹甯傚満瀹氫綅涓衡€滃�闀垮紩鎿庘€濓紝娆х編甯傚満鍒欐洿澶氭垚涓衡€滀环鍊奸珮鍦扳€濓紝澶т腑鍗庡尯鍒欑户缁�綔涓衡€滃垱鏂板�鍖栤€濈殑澶у悗鏂瑰拰钀ユ敹鍩虹煶銆�

猸愭槦鏍囧崕灏旇�瑙侀椈锛屽ソ鍐呭�涓嶉敊杩団瓙

鏈�枃涓嶆瀯鎴愪釜浜烘姇璧勫缓璁�紝涓嶄唬琛ㄥ钩鍙拌�鐐癸紝甯傚満鏈夐�闄╋紝鎶曡祫闇€璋ㄦ厧锛岃�鐙�珛鍒ゆ柇鍜屽喅绛栥€�

瑙夊緱濂界湅锛岃�鐐光€滃湪鐪嬧€�